Jeff Greenspan
Jeff Greenspan is a NYC based artist focusing on activism and social justice. His projects include a guerrilla installation of an Edward Snowden statue in NYC, and “CAPTURED: People in Prison Drawing People Who Should Be (CEOs of corporations causing disastrous harm).” As he also enjoys having nice things, he freelances as an advertising Creative Director, helping brands talk to people without seeming like jerks. He’s been BuzzFeed’s Chief Creative Officer, a Creative Strategist at Facebook, and a Creative Director at BBDO NY.
Talk: Be Stubborn. Be Naive.
An idea is usually under attack as soon as it takes its first breath: excuses why it won’t work, warnings of how you’re wasting your time, fear that it'll fail–or even succeed. To move an idea from your brain into the world, it sometimes helps to be stubborn enough to ignore those who say your idea won’t succeed, and naive enough to believe it will. I’ll share some of my projects, from the silly to the serious, to show how stubbornness and naiveté helped make them each a reality.
