Paula Scher
Paula Scher is one of the most acclaimed graphic designers in the world. She has been a principal in the New York office of the distinguished international design consultancy Pentagram since 1991, where she has designed identity and branding systems, environmental graphics, packaging and publications for a wide range of clients that includes, among others, Citibank, Microsoft, Bloomberg, the Museum of Modern Art, Tiffany & Co, the High Line, the Public Theater, the Metropolitan Opera, the Sundance Institute and the Philadelphia Museum of Art.
During the course of her career Scher has been the recipient of hundreds of industry honours and awards; she is a recipient of the National Design Award for Communication Design, the AIGA medal and the Chrysler Award for Innovation in Design, among others. Scher has served on the Public Design Commission of the City of New York from 2006-2015. She is an established artist exhibiting worldwide, and her designs are in the permanent collection of the Museum of Modern Art, the Cooper Hewitt National Design Museum, the Library of Congress, the Victoria and Albert Museum and other institutions. She is the author of “Make It Bigger” (Princeton Architectural Press, 2002) and “MAPS” (Princeton Architectural Press, 2011). Scher holds a BFA from the Tyler School of Art and a Doctor of Fine Arts Honoris Causa from the Corcoran College of Art and Design, the Maryland Institute College of Art and Moore College of Art and Design.
Talk: Life Lessons from the Field
Paula has a lot of experience and many stories to tell. When she agreed to come and speak I was super happy and delighted as she always was one of my greatest design heroes. I hope you are going to like what she brings to Berlin for you, which is:
Life Lessons from the Field: 10 things I know about designing that NEVER change.